Minimum Advertised Price is the minimum Price allowed by the manufacturer of a Product that can be used by a seller when advertising a Product. It applies to the US only.

If you choose to set a Minimum Advertised Price, a buyer will get a discount equal to the difference between the Minimum Advertised Price and Product Price.

Exposure options

None - Discounted Price will not be shown during either Pre-Checkout or Checkout. A buyer will be aware of the discount before the payment is done.

During Checkout - Discounted Price will be shown on the eBay checkout flow page. A buyer will be aware of the discount before the purchase is confirmed.

Pre-Checkout - the information about Discounted Price will be available on the product page. Buyers will be aware of the discount before they decide to make a purchase by clicking See Price. Discounted Price will be shown in a pop-up window.