Specify Product Identifier values for your Amazon items at a Listing level. Amazon uses the indicated Product IDs to associate your item with the existing one from the catalog or to create a new ASIN/ISBN.
⚠️ Note that Product ID settings adjusted at the Listing level will override any previously configured global settings.

- ASIN/ISBN – select a Magento Attribute that contains the ASIN/ISBN value for the products you want to list. The selected attribute will be used during the automatic search for Amazon products.
- UPC/EAN – select a Magento Attribute that contains the UPC/EAN value for the products you want to list. The selected attribute will be used to associate your item with Amazon catalog or create a new ASIN/ISBN.
⚠️ To create an Amazon Product with a new ASIN/ISBN, you should specify a valid UPC/EAN attribute.
If an item with the specified UPC/EAN already exists on Amazon, M2E Pro will link your item to the existing Amazon Product instead of creating a new one at the moment of the “List” action.
ℹ️ If you have selected the Amazon exemption, UPC/EAN is not required, but you can set it up if necessary.
The UPC/EAN value is submitted only when a new ASIN/ISBN is created. If you change the value, it will not be submitted again.